Celebrating a world of beer in Canada.



As a fiend for trying ever different and interesting beer I was fortuitous to be
one of the 80,000 attendees at the premier beer festival in North America.
Located in the belle province of Canada in the grand city of Montreal, it allows
ones palate to travel the globe and taste beers that are most commonly only
located a very short distance from their origin of fabrication. This is a great
place to learn what countries and companies are setting the worlds standards in
both innovation and complexity in crafting fine brew otherwise unattainable in
most place of the world, so go on treat yourself to this joyous occasion if at
all possible an learn to appreciate beer in a manner deserving of all it’s
deserved revelry considering this historical substance played a large part in
how we became civilized in the first place.



Quebec seems to have held onto it's European roots a little stronger than elsewhere
and a resurgence of an older style of food being based for it's grandeur and
taste other than it's portion size and you have the basis of pure enjoyment for
your taste buds. This ideology readily translates into an eclectic of finely
crafted brews from la belle province, and this is just mentioning what is
available locally. The Mondial de la
Bière is well known for encouraging one to experience tastes from a global atmosphere, and this does not mean that you will taste similar lagers from
across the globe but instead a representation of artisanal beer from both lesser known countries (this year Brazil and Italy) as well as the most highly revered ones (Belgium).



The idea behind the festival is an atmosphere with a large crowd full of beautiful friendly people who over time have become very open to new tastes and varieties of flavours. The festival is
free to attend but you need to purchase a glass and tickets that run a dollar each, where brews cost between one and five tickets for a 4 oz. sample. It is possible to try many different beers throughout the course of a day, yet it can be an arduous task to still be able to perceive subtleties of flavors anywhere above the twentieth sample.



Quite fortunately Quebec is well known for the quality of boutique cheese from their petit fromageries and a booth is present to help cleanse the palate as well learn about the process from the creators. Other varieties of food are present as well including delectable
kangaroo on a stick. Be sure to bring a large bottle of water if attending as
this also helps to keep hydrated in the beautiful weather Montreal is known
for.



Naturally Quebec brewers are well represented at the festival, yet besides the featured countries of Belgium,Brazil and Italy, be sure to check out some of the others that are well
represented.



A large contingent of beer from the U.S.A. well known globally for their craft beer movement, and otherwise hard to find in Canada, since were not very heavily populated it makes more sense for them to send their beer to obscure states than to deliver them to us to help
enjoy our winters.



Also Ontario is well represented, boasting over 25 craft breweries in the province. Black Oak is celebratingtheir tenth anniversary and will be presenting their Nutcracker Porter, Double
Chocolate Cherry Stout, and a Summer Saison.
Also present are Hockely Valley Brewing Co.,
Muskoka Cottage Brewery, and Neustadt Springs Brewery.



The east coast will be represented at least in the press area as Dennis and I shall properly represent the east coast by gifting the festival the following: a good quantity of the delightful FEELSGOOD Imperial Pilsner, as well as a load of other goodies from Picaroons, from
Garrisons Brewing the Grand Baltic Porter, I.P.A., and their Barley Wine. This will help bring a more revered opinion of the brews coming out of our area.



The festival runs from June 2nd to 6th and is located next to the Bell Centre in Windsor station.
The festival runs from 11:00 A.M. to 10:00 P.M. Wednesday to Saturday, and 11:00 A.M. to 8:00 P.M. on Sunday.



Last year over 450 different beers were present so you can be sure to try something either never heard of, or tasted before. It would be silly of you not to attend at least once in your lifetime.



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Comment by Timmay on June 7, 2010 at 13:20
Follow up of this festival coming soon, big ideas brewing, expect to have a more worldly influence for beer in New Brunswick in the future.

Feelsgood.ca Imperial Pilsner ensured friendships with some of the North Americas beer gurus.

Cheers,
Comment by Timmay on May 18, 2010 at 9:58
Just got word on some industry Seminars available for the public to view for the first time at the festival, this is a great way to learn more than your average knowledge of beer, and brewing.

(Montreal, May 13rd, 2010) – The Mondial de la bière announces that
the ConferenceMBeer, which attracts international beer personalities
to Montreal every year, will be open to the public for the first time!

“It’s a real opportunity for all who wish to learn more about the
brewing industry and its challenges, declared Jeannine Marois,
President of the Mondial de la bière. The rendezvous is set from the
2nd to the 6th of June, at the Windsor Station.”



The ConferenceMBeer (6th edition)

The finial of the MBeer professional segment, the ConferenceMBeer’s
access is usually limited to the industry’s professionals. However,
the 2010 edition will be open to those who wish to perfect their
knowledge, discover our guests of honor and their passion for the
brewing industry.

Christian Bauweraerts, founder of Achouffe Brewery (Belgium)

The « Slowbrew Tour » of Belgium



Philippe Gaïani, beer cocktail specialist (France)

How to promote and sell special beers to your clientele and creation
of beer cocktails



Iacopo Lenci, Owner of Birrificio Brùton (Italy)

Tasting Italian beers



Steven Polewacyk, General Manager of the Vermont Pub and Brewery
(United States)

Greg Noonan's story, his passion and love for the beer industry, as
well as his relationship with Québec brewers.



Conrad Seidl, beer writer and journalist (Austria)

Small scale brewing on both sides of the pond



Eric Wallace, President and Co-Founder of Left Hand Brewery (United
States)

Wholesaling from the “Left Hand perspective”

As in past years, beer lovers will also have the opportunity of
attending our renowned workshops such as: Beers and Cheeses by Mario
D’Eer and Beer, Nougat and Fudge by Guy Levesque. A special event has
been created to give beer lovers the chance of discovering the winning
beers of the MBeer professional tasting Contest. This workshop will be
presented on Saturday, June 5th at 1:00 p.m. at the Media-Group Area.

Places for the ConferenceMBeer are limited. Therefore, people
interested in attending the seminars and/or workshops will need to
come to the Media-Group Area during the day to claim a participation
coupon for the activity. You will need to prepare 2 coupons per beer
you will like to taste, for a maximum of 10 coupons per activity.

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